A question that often comes with business development is, “What does it take to be a quality professional in the business development field?”
There is no clear-cut answer to this, but doing a little research always helps. From attitude to business traits, there are different avenues that will you help you in the business development world. Here is a preview to a piece that gives insight to what it takes.
The role of the agency new business executive has been called the, “most dangerous job in an agency,” due to the short lifespan, stress, and confusion surrounding the responsibilities of the role.
Yet, it is one of the most important positions in the agency. The success of the new business person directly influences future growth and stability.
But too often, agency leaders have unrealistic expectations for the role and the person taking on the duties.
Agency leaders want someone with an enviable Rolodex who can bring in client accounts without much effort, in addition to being able to write proposals, market the agency, prospect, manage accounts when necessary, and command the respect of the team. This unrealistic view of what the agency wants in a person and the type of people actually looking to work in a sales role for the agency sets up the relationship for failure.
To prevent high turnover in the position and to better understand what really makes a successful new business professional, consider screening for these essential qualities.
9 Skills & Traits to Look for in New Business Professional
1) Understands How People Buy Today
As a marketer, you know the famous stat: Buyers complete up to 70% of decision-making process before they ever even contact a vendor. With the increasing amount of information available online — either from a brand, its competitors, or its previous customers — buyers are more educated than ever before.
To read more, find the full blog post here.
Credit to Jami Oetting