- Virtual Event [PDT]
September 22, 2020
3:30 pm - 5:30 pm
Phoenix Business Development Guild September 22 Meeting – Meet The Author!
Greetings BD Guild community! The Phoenix Chapter is excited to host a unique event September 22nd. Doug Fletcher is the co-author of “Why Clients Buy” and of the soon to be published sequel “Winning Client Work”. Doug assists consultants and professional service providers in growing their individual practices through a better understanding of the clients buying-decision journey. How Clients Buy is not a typical book on selling. Most sales books focus on techniques: prospecting, lead generation, persuasion, interpersonal skills, negotiation and closing. That’s fine if you’re selling tangible products. Products are sold on features such as speed, power, size, weight, etc. But services are different. Clients buy expert services based upon relationships, reputation, and referrals.
Doug and his co-author, Tom McMakin, take a unique approach in How Clients Buy – they examine the buying decision from the client’s perspective. Rather than selling – a different approach is required. Doug and Tom call this approach the 7 Elements of the client’s buying journey.
Come listen, learn and participate with what promises to be a fun, informative and enlightening conversation. Come early, stay later for the networking!
Current Professional Business Developers Earn 1 CEU Credit!
Tuesday, September 22, 2020 at 3:30pm PDT
3:30-4:00pm Pre Meeting Networking
4:00-4:15pm Opening Remarks
4:15-5:00pm Conversation with the Author
5:00-5:30pm Post Meeting Networking
Author, Speaker, Coach and Educator
Doug Fletcher is the co-author of How Clients Buy (Publisher: John Wiley & Sons – www.howclientsbuy.net). Doug is a leading U.S. educator on the topic of client development in consulting & professional services. Doug helps consultants & other professionals win more client business through a better understanding of the client’s buying-decision journey and the 5 rainmaker skills.
Get Recognized at the Virtual September Business Development Guild Meeting!
Meeting Sponsor: $250
- Branding on All Messaging
- Podium Time
- Recognition Before, During and After Meeting
Ticket prices are shown above. Please choose the appropriate ticket!
The online buying period will close at noon the day of the virtual event.
Venue: Virtual Event